As we know everything is marketing these days but the most emerging medium is Email Marketing. It enriches business communications, targets specific key markets, and is both cost-effective and environmental friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should business spending time to maintain an email list?
Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon because it moves the conversation about your business or information product to a more personal environment — the in-box.
Good email content deepens your relationship with your audience through effective subject line writing, your distinctive voice, and delivering quality, niche specific content your prospect needs and shares with others.
But what makes Email Marketing work?
Be with you customer - Everybody checks mail several times in a day and through email marketing you can be with your customer all the time.
Cost Effective - Email marketing is the cheaper medium for marketing in comparison to print and electronic medium. There is no marketing channel in which you'll spend less to get greater returns on your investment than email marketing.
Social Media Integration - Email builds your social word-of-mouth. You can easily share your content on social media sites and so can your fans, friends, and followers.
Result Oriented - Email Marketing produces higher ROI than electronic marketing or print medium. Track your success with real-time reports that show your opens, bounces, and clicks.
Information Spreading - Your marketing effort has not only a wider reach but also a networked reach with people who, by forwarding the email, are now acting as your brand advocates.